Course description

Social media has made marketing your business more accessible than ever. Join this short course to learn how to create awareness of your brand, reach new audience and increase engagement.

In this course, you will learn the importance of social media marketing, how you can use each social media platform to engage your audience and the different tools which you can use to better manage your social media. At the end of the course, you will be encouraged to do a quiz and create a social media marketing strategy.


What you will learn in this course:

1. Social Media Marketing Plan

2. Facebook Marketing Strategy

3. Instagram Marketing Strategy

4. YouTube Marketing Strategy

5. LinkedIn Marketing Strategy

6. Twitter Marketing Strategy

7. Pinterest Marketing Strategy

8. Social media tools


If you would like to learn how to get the most out of social media and create engaging content across all platforms, this course is for you.


After This Course You'll Be Able To:

  • Implement marketing strategies on the social platforms 
  • Create engaging and creative content
  • Measure your social media performance
  • Increase your audience engagement
  • Learn different social media tools to schedule your content


Who is this course for?

- Business owners

- Self-employed

- Marketing Trainees

- Employees

- Undergraduates

- College students

- Aspiring social media managers

- Social media freelancers

- Pre launch business owners who don't know where to get started

- Local brick & mortar businesses

- Anyone who is eager to learn social media marketing 

- Anyone looking to benefit from social media


Requirements:

- No experience required

- Suitable for all types of business

- Open to everyone

Course curriculum

  • 1

    Chapter 1: Overview of Social Media Marketing

    • 01-Introduction to Social Media Marketing

    • 02-Social media statistics

    • 03-Importance of social media

  • 2

    Chapter 2: Social Media Marketing Strategy

    • 01-Social Media Marketing Plan

    • 02-Facebook Marketing Strategy

    • 03-Facebook Paid Advertising

    • 04-Instagram Marketing Strategy

    • 05-YouTube Marketing Strategy

    • 06-LinkedIn Marketing Strategy

    • 07-Twitter Marketing Strategy

    • 08-Pinterest Marketing Strategy

  • 3

    Chapter 3: Social Media Tools

    • Social Media Tools

    • Social Media Marketing Quiz

What you'll learn

  • Build a social media plan so that you carry your marketing through to its desired objective

  • Recognise which social media platforms are best for each client and their social media goals

  • Gain in depth knowledge on social media for business

  • Learn marketing strategies of each social platform

  • Learn different types of engaging content

  • Understand the social media platforms and how they can be used

This course includes:

  • Access on desktop and mobile

  • 1 Quiz

  • Full lifetime access

Additional course benefits:

  • Completion Certificate

Instructor

Lead Instructor

Harshana Ramphul

I graduated from Curtin University with a degree in Tourism & Hospitality & Marketing. My goal is to have the most positive impact that I can on the lives of people. I have a great passion for teaching and willing to share my knowledge and skills. I always enjoyed helping others learn and grow.

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